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The Roncast Trailer – Welcome to the Roncast! Let me buy you a Starbucks beverage of your choice. Seriously – Marketing

OK, so this is for real. I want to bribe you, in a nice way…I want to introduce you to The Roncast, AND I want you to “LOVE” and review this podcast, and I’m willing to pay for it. Listen in to see how!

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The Roncast 2: TRC2 – Branding. Get this Right, and Kick Your Competition’s A** – Marketing

Branding is not just about logos. It is much, much more than that. It is about the experience people have with you, your business, your staff, your product or service, etc. Get this right, and you will nail your growth from the start.

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The Roncast 4: TRC4 – Branding – Let’s Address the Elephant in the Room – Marketing

This is a deeper dive into branding. I get quite a few questions on the subject, and if you get branding right, competition falls away much more easily.

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The Roncast 34: TRC34 – Podcast Stops the COVID-19 Coronavirus?

It’s pretty remarkable the BS floating out there in the media about the #coronavirus. But, as business people and marketers, we need to do 2 things; 1. make sure we are protected and prepared, and, 2. strategize how to leverage the “opportunity” side of any public panic. Some might call this predatory, but what do…

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The Roncast 33: TRC33 – Podcast Your Passion for Profit – Part #1

Everybody has something in them of real value to others. Information. Whether you are 18 or 80, you have something to share that others want, and podcasting is the #1 easiest way to accomplish this – helping others while getting paid to do it. In this episode, we look at some of the remarkably easy…

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The Roncast 32: TRC32 – The Difference Between Push and Pull Marketing is Huge Results

Don’t confuse attraction marketing with push or pull marketing. Understanding how to sell the same product or service to diabolically opposed psychographics and demographics need not be confusing. Here’s the secret sauce on all of the above.

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The Roncast 31: TRC31 – Entrepreneurs Don’t Have to be Karate Experts – But It Helps ;)

We’re a weird bunch. You know, those “entrepreneur types“. But did you know that they have some super-interesting traits? Almost uncanny in their similarities, often frighteningly so? Martial arts experts, ex-military vets, guitar aficionados, self-development nuts. Here’s why…

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The Roncast 30: TRC30 – Seriously, Millennials, You Need to Lose the Flaccid Handshake!

OK, I’m going to throw millennials under the bus. Research shows that they, and those after them, have the worst handshakes in business, and it is costing corporations $millions, if not more. What might your weak, wet-fish handshake be costing your business? Learn the facts, fix your handshake, make more money, gain more business, be…

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The Roncast 29: TRC29 – How Not to Measure Customer Satisfaction

The best, and most simple way to measure “customer joy”, and a huge Canadian corporate and cultural icon that gets it incredibly wrong every single day, at an estimated cost of countless tens of millions of dollars. Find out just how easy it can be to create rabid advocates of your brand, gain repeat customers,…

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The Roncast 28: TRC28 – Top 3 Mistakes Made with Vehicle Wraps & Vanity Plates for Marketing

Everyone in business, and I mean EVERYONE should be using their vehicle for marketing. I don’t care if it’s a BMW like mine, or a clapped-out VW beetle, your vehicle is a sign you drive all over town. Whether you do Facebook marketing for others on Fiverr.com, or you operate a corner store, your vehicle…

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