The Roncast Audio Experience

Hosted ByRon Davies

Simple, actionable life & business hacks, plus true inspirational stories from one of Canada's most entertaining success coaches. This is one you won't want to miss!

The Roncast 27: TRC27 – Why Start Podcasting If You’re a Small Business

As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and make your business heard? One answer is podcasts. Podcasts are increasingly being integrated into brands’ content marketing strategies and rightly so; it is advertising which requires minimal equipment, little money and offers businesses the opportunity to create an intimate rapport with their customer.

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