The Roncast 29: TRC29 – How Not to Measure Customer Satisfaction
The best, and most simple way to measure “customer joy”, and a huge Canadian corporate and cultural icon that gets it incredibly wrong every single day, at an estimated cost of countless tens of millions of dollars. Find out just how easy it can be to create rabid advocates of your brand, gain repeat customers, and garner dozens of referrals, all in the same fell swoop!