The Roncast Audio Experience

Hosted ByRon Davies

Simple, actionable life & business hacks, plus true inspirational stories from one of Canada's most entertaining success coaches. This is one you won't want to miss!

The Roncast 39: TRC39 – ATTENTION is the New Currency & Here’s How It’s Affecting Your Life Right Now

Your perception is your reality. And you must protect it with your life. Because as the news cycle spews panic and fear 24/7. They’re controlling your perception and creating your reality. News companies aren’t really in the business of news. News is just a vehicle that allows them to arbitrage attention. Attention = advertising dollars. Think about that business model for a moment, and see just how easy it is to take action on it…

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